Anti-spam policy
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Overview
LetEmail maintains a zero-tolerance policy toward unsolicited or abusive messaging. All emails sent via our platform must be legitimate, expected by recipients, and comply with applicable anti-spam laws and our service-provider requirements. Non-compliance may result in immediate suspension or termination of your account or services to protect the shared infrastructure and reputation of all users.
1. Consent & List Quality
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Explicit Opt-In Only
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Every recipient must have freely given, informed consent through an unchecked opt-in mechanism clearly stating the types of messages they will receive.
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Partner or co-registration opt-ins must display all involved parties (max 10) on the subscription form.
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Proof of opt-in must be retained and provided upon request.
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Prohibited Lists
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Purchase, rental, or scraping of email lists is strictly forbidden; such practices violate CAN-SPAM, CASL, and harm deliverability.
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All lists must be validated for syntax, domain existence, and mailbox status prior to each send.
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Implied Consent Exceptions
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In jurisdictions recognizing implied consent (e.g., Canada’s CASL), it is valid only for a limited period and must be reconfirmed with an express opt-in thereafter.
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2. Prohibited Content
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Illegal or Harmful Material
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Content promoting illegal drugs, counterfeit goods, hacking tools, or instructions for creating weapons is prohibited.
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Deceptive Practices
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Misleading subject lines, spoofed sender addresses, or phishing attempts are expressly forbidden.
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Malware & Phishing
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Any attempt to distribute malicious code or phishing links is automatically blocked.
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Hate Speech & Extremism
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Content encouraging violence, hate speech, or defamation is disallowed under anti-discrimination and e-Privacy laws.
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3. Content & Identification
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Accurate Header Information
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“From,” “Reply-To,” and routing headers must correctly identify the sender’s domain; false headers breach GDPR’s transparency principle and CAN-SPAM.
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Deceptive Subject Lines
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Subjects must reflect the email’s true content; clickbait or misleading lines are non-compliant.
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Legal Disclosures
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All commercial messages must include a valid physical postal address or PO Box in compliance with CAN-SPAM, CASL, and GDPR.
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Advertisement Labeling
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Where required, messages should be labeled as “Advertisement” per regional regulations.
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4. Unsubscribe & Suppression
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One-Click Unsubscribe
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Every email must include a clearly visible, one-click unsubscribe link. Requests are honored within 10 business days under CAN-SPAM and within 24 hours under CASL.
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Global Suppression
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Unsubscribed, bounced, or complaint-generating addresses are added to a global suppression list and excluded from all future sends to maintain complaint rates below 0.1% and bounce rates under 5%.
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Transactional vs. Marketing
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Transactional messages (e.g., confirmations) are exempt from promotional rules, provided they contain no marketing content.
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5. Monitoring & Enforcement
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Real-Time Feedback Loops
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We leverage partner-provided feedback notifications (bounces, complaints) to identify and suppress problematic addresses immediately.
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Reputation Management
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Continuous tracking of sending volumes, complaint rates, and ISP feedback ensures high deliverability and compliance with service-provider standards.
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Account Suspension & Termination
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Violation of this policy or any integrated service’s anti-spam rules (e.g., Stripe’s, PayPal’s) may result in immediate suspension or termination without notice to protect overall ecosystem health.
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6. Compliance & Updates
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We review and update this policy regularly to reflect changes in GDPR, CAN-SPAM, CASL, the e-Privacy Directive, and partner-provider requirements (Cloudflare, Stripe, PayPal, Braintree, Google Analytics, Microsoft Clarity, Tawk.to).
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Users will be notified of material policy changes via email and in-app announcements.
By enforcing these standards, LetEmail ensures that all communications are lawful, respectful, and aligned with the highest anti-spam requirements across jurisdictions and service integrations. If you have any questions or require clarification, please contact support[at]dataxpie[dot]com